/* Jackson Ads — dark, cinematic, moves. */
:root{
  --bg:#0a0a0b; --bg-2:#111113; --ink:#f3efe7; --ink-2:#b9b3a8; --ink-3:#6f6a61;
  --accent:#ff4a1c; --accent-2:#ffb199;
  --sans:"Inter Tight",system-ui,-apple-system,Helvetica,Arial,sans-serif;
  --serif:"Instrument Serif",Georgia,serif;
  --gutter:clamp(16px,4vw,64px);
  --ease:cubic-bezier(.19,1,.22,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:auto;-webkit-text-size-adjust:100%}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img,video{display:block;max-width:100%}
::selection{background:var(--accent);color:#fff}

/* grain */
.grain{position:fixed;inset:-50%;width:200%;height:200%;pointer-events:none;z-index:1000;opacity:.06;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation:grain 1.2s steps(6) infinite}
@keyframes grain{0%{transform:translate(0,0)}20%{transform:translate(-4%,3%)}40%{transform:translate(3%,-5%)}60%{transform:translate(-5%,-2%)}80%{transform:translate(4%,5%)}100%{transform:translate(0,0)}}

/* cursor */
.cursor{position:fixed;left:0;top:0;width:88px;height:88px;border-radius:50%;background:var(--accent);color:#fff;
  display:grid;place-items:center;font-weight:800;font-size:12px;letter-spacing:.18em;pointer-events:none;z-index:999;
  transform:translate(-50%,-50%) scale(0);transition:transform .35s var(--ease);will-change:transform}
.cursor.on{transform:translate(-50%,-50%) scale(1)}
@media (hover:none){.cursor{display:none}}

/* type */
.display{font-weight:800;letter-spacing:-.045em;line-height:.95;font-size:clamp(44px,8.4vw,132px)}
.display-2{font-weight:800;letter-spacing:-.04em;line-height:1;font-size:clamp(34px,5.4vw,80px)}
.display-3{font-weight:700;letter-spacing:-.03em;line-height:1.05;font-size:clamp(26px,3.4vw,48px)}
.serif{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
.eyebrow{font-size:12px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--accent-2)}
.lede{font-size:clamp(17px,1.5vw,22px);color:var(--ink-2);max-width:620px;line-height:1.45}
.fine{color:var(--ink-3);font-size:14px;max-width:700px}

/* nav */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:24px;
  padding:18px var(--gutter);mix-blend-mode:difference}
.nav nav{display:flex;gap:28px;font-size:14px;font-weight:600;letter-spacing:.02em}
.nav nav a{opacity:.8;transition:opacity .2s}.nav nav a:hover{opacity:1}
.wordmark{font-weight:900;letter-spacing:-.04em;font-size:20px}
.wordmark span{color:var(--accent);margin-left:3px}
.nav .wordmark span{color:#fff}
@media (max-width:760px){.nav nav{display:none}}

/* buttons */
.btn{position:relative;display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:18px 30px;border-radius:999px;
  background:var(--ink);color:var(--bg);font-weight:700;font-size:15px;letter-spacing:-.01em;overflow:hidden;border:0;cursor:pointer;
  transition:transform .4s var(--ease),background .3s,color .3s;isolation:isolate}
.btn span{position:relative;z-index:1}
.btn::after{content:"";position:absolute;inset:0;background:var(--accent);border-radius:inherit;transform:translateY(101%);transition:transform .45s var(--ease)}
.btn:hover::after{transform:translateY(0)}
.btn:hover{color:#fff}
.btn-ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px rgba(243,239,231,.35)}
.btn-ghost:hover{box-shadow:inset 0 0 0 1.5px transparent}
.btn-sm{padding:12px 20px;font-size:13px;background:#fff;color:#000}
.btn-wide{width:100%}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding:0 var(--gutter) 40px;overflow:hidden}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-video{width:100%;height:100%;object-fit:cover;transform:scale(1.08);will-change:transform;filter:saturate(1.05) contrast(1.05)}
.hero-shade{position:absolute;inset:0;background:
  linear-gradient(180deg,rgba(10,10,11,.35) 0%,rgba(10,10,11,.15) 35%,rgba(10,10,11,.85) 78%,var(--bg) 100%),
  radial-gradient(60% 50% at 20% 80%,rgba(255,74,28,.25),transparent 70%)}
.hero-body{position:relative;z-index:2;max-width:1200px;padding-top:24vh}
.hero .display{margin:18px 0 26px}
.line{display:block;overflow:hidden;padding-bottom:.06em;margin-bottom:-.06em}
.line>span{display:block;transform:translateY(110%);will-change:transform}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px}
.hero-foot{position:relative;z-index:2;display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-top:64px;flex-wrap:wrap}
.scroll-hint{display:flex;align-items:center;gap:12px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-3)}
.scroll-hint span{width:1px;height:44px;background:linear-gradient(var(--ink-3),transparent);position:relative;overflow:hidden}
.scroll-hint span::after{content:"";position:absolute;left:0;top:-100%;width:100%;height:100%;background:var(--ink);animation:drip 1.8s var(--ease) infinite}
@keyframes drip{to{top:100%}}
.hero-stats{display:flex;gap:32px;list-style:none;font-size:13px;color:var(--ink-3);flex-wrap:wrap}
.hero-stats b{display:block;color:var(--ink);font-size:22px;letter-spacing:-.03em;font-weight:800}

/* ticker */
.ticker{overflow:hidden;border-top:1px solid #1e1e21;border-bottom:1px solid #1e1e21;padding:18px 0;background:var(--bg)}
.ticker-track{display:flex;gap:40px;width:max-content;animation:tick 40s linear infinite;font-size:clamp(18px,2.2vw,28px);font-weight:700;letter-spacing:-.02em;white-space:nowrap}
.ticker-track i{color:var(--accent);font-style:normal}
@keyframes tick{to{transform:translateX(-50%)}}
.ticker:hover .ticker-track{animation-play-state:paused}

/* sections */
section{padding:clamp(80px,12vw,160px) var(--gutter)}
.section-head{display:grid;grid-template-columns:1.2fr 1fr;gap:32px;align-items:end;margin-bottom:clamp(36px,5vw,64px)}
.section-head p{color:var(--ink-2);font-size:clamp(16px,1.3vw,19px);max-width:520px}
.section-sub{display:grid;grid-template-columns:1.2fr 1fr;gap:32px;align-items:end;margin:clamp(72px,9vw,120px) 0 clamp(28px,4vw,44px)}
.section-sub p{color:var(--ink-2);max-width:520px}
@media (max-width:860px){.section-head,.section-sub{grid-template-columns:1fr}}

/* work grid */
.grid{display:grid;gap:clamp(14px,2vw,28px)}
.grid-wide{grid-template-columns:repeat(2,1fr)}
.grid-wide .card:first-child{grid-column:1/-1}
.grid-tall{grid-template-columns:repeat(2,1fr);max-width:760px}
@media (max-width:760px){.grid-wide{grid-template-columns:1fr}}
@media (max-width:480px){.grid-tall{grid-template-columns:1fr}}
.card{cursor:none;position:relative}
@media (hover:none){.card{cursor:pointer}}
.card-media{position:relative;overflow:hidden;border-radius:14px;background:#151517;aspect-ratio:16/9;isolation:isolate}
.card-916 .card-media{aspect-ratio:9/16}
.card-media img,.card-media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease),opacity .5s}
.card-media video{opacity:0}
.card.playing .card-media video{opacity:1}
.card:hover .card-media img,.card:hover .card-media video{transform:scale(1.05)}
.card-media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(0,0,0,.55));pointer-events:none}
.card-info{display:flex;flex-direction:column;gap:4px;padding:16px 4px 0}
.card-info h3{font-size:clamp(18px,1.6vw,24px);font-weight:700;letter-spacing:-.03em}
.card-info p{color:var(--ink-3);font-size:14px;line-height:1.4}

/* manifesto */
.manifesto{padding-top:clamp(60px,10vw,140px);padding-bottom:clamp(60px,10vw,140px);background:var(--ink);color:var(--bg)}
.manifesto p{max-width:1200px;text-wrap:balance}
.split-lines .w{display:inline-block;opacity:.18;transition:opacity .3s}
.split-lines .w.on{opacity:1}

/* pricing */
.tiers{display:grid;grid-template-columns:1fr 1fr;gap:clamp(14px,2vw,28px);max-width:1100px}
@media (max-width:820px){.tiers{grid-template-columns:1fr}}
.tier{position:relative;background:var(--bg-2);border:1px solid #202024;border-radius:22px;padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;gap:22px;transform-style:preserve-3d;will-change:transform}
.tier-featured{background:linear-gradient(160deg,#17110f,#0f0f11 60%);border-color:rgba(255,74,28,.35)}
.tier-featured::before{content:"Most booked";position:absolute;top:22px;right:22px;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--accent-2)}
.tier header{display:flex;flex-direction:column;gap:6px}
.tier-tag{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-3);font-weight:600}
.tier-price{font-size:clamp(44px,5vw,72px);font-weight:800;letter-spacing:-.05em;line-height:1}
.tier-price small{display:block;font-size:13px;letter-spacing:.06em;font-weight:500;color:var(--ink-3);margin-bottom:6px}
.tier h3{font-size:clamp(20px,1.8vw,26px);font-weight:700;letter-spacing:-.03em;line-height:1.15}
.tier ul{list-style:none;display:flex;flex-direction:column;gap:10px;color:var(--ink-2);font-size:15.5px;flex:1}
.tier li{padding-left:22px;position:relative}
.tier li::before{content:"";position:absolute;left:0;top:.6em;width:10px;height:2px;background:var(--accent)}
.tier .btn{align-self:flex-start}
.pricing .fine{margin-top:28px}

/* how */
.steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);max-width:1200px}
@media (max-width:820px){.steps{grid-template-columns:1fr}}
.step{border-top:1px solid #26262a;padding-top:24px}
.step-n{display:block;font-family:var(--serif);font-style:italic;font-size:clamp(40px,5vw,72px);color:var(--accent);line-height:1;margin-bottom:18px}
.step h3{font-size:clamp(20px,1.8vw,26px);letter-spacing:-.03em;margin-bottom:10px}
.step p{color:var(--ink-2);font-size:16px}

/* about */
.about{background:var(--bg-2)}
.about-inner{max-width:900px;display:flex;flex-direction:column;gap:22px}
.about-inner p:last-child{color:var(--ink-2);font-size:clamp(16px,1.3vw,19px)}

/* contact */
.contact-inner{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,96px);align-items:start;max-width:1200px}
@media (max-width:860px){.contact-inner{grid-template-columns:1fr}}
.contact-copy p{color:var(--ink-2);margin-top:18px;max-width:440px}
.lead-form{display:flex;flex-direction:column;gap:18px}
.hp{position:absolute;left:-9999px;opacity:0}
.field{display:flex;flex-direction:column;gap:8px}
.field label{font-size:13px;font-weight:600;letter-spacing:.04em;color:var(--ink-2)}
.field label small{color:var(--ink-3);font-weight:400}
.field input,.field textarea{background:transparent;border:0;border-bottom:1px solid #2a2a2e;color:var(--ink);font:inherit;font-size:17px;padding:10px 0;outline:0;transition:border-color .3s;border-radius:0;resize:vertical}
.field input:focus,.field textarea:focus{border-color:var(--accent)}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:520px){.field-row{grid-template-columns:1fr}}
.form-status{min-height:1.5em;font-size:14px;color:var(--ink-2)}
.form-status.ok{color:#7ee2a8}.form-status.err{color:#ff8a70}

/* footer */
.footer{padding:40px var(--gutter) 48px;border-top:1px solid #1e1e21;display:flex;flex-direction:column;gap:10px;color:var(--ink-3);font-size:14px}
.footer .tiny{font-size:12px}
.footer a:hover{color:var(--ink)}

/* lightbox */
.lightbox{position:fixed;inset:0;z-index:200;background:rgba(6,6,7,.94);display:grid;place-items:center;padding:24px;opacity:0;pointer-events:none;transition:opacity .35s}
.lightbox.open{opacity:1;pointer-events:auto}
.lightbox-body{width:min(1200px,100%);display:flex;flex-direction:column;gap:14px;transform:translateY(20px) scale(.98);transition:transform .5s var(--ease)}
.lightbox.open .lightbox-body{transform:none}
.lightbox video{width:100%;max-height:82vh;border-radius:12px;background:#000;object-fit:contain}
.lightbox-caption{color:var(--ink-2);font-size:14px}.lightbox-caption b{color:var(--ink);margin-right:8px}
.lightbox-close{position:absolute;top:22px;right:22px;width:48px;height:48px;border-radius:50%;border:1px solid #333;background:transparent;color:#fff;font-size:18px;cursor:pointer;transition:background .2s}
.lightbox-close:hover{background:var(--accent);border-color:var(--accent)}

/* reveal states (JS animates from these) */
.reveal,.tier.reveal,.step.reveal{opacity:0;transform:translateY(28px)}
.reveal-words .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.08em;margin-bottom:-.08em}
.reveal-words .w>span{display:inline-block;transform:translateY(110%)}
@media (prefers-reduced-motion:reduce){
  .reveal,.tier.reveal,.step.reveal{opacity:1;transform:none}
  .line>span,.reveal-words .w>span{transform:none}
  .ticker-track,.grain,.scroll-hint span::after{animation:none}
  .hero-video{transform:none}
}